If you want to sell that beat up piece of metal that's been
sitting in your garage for a few years, you can't just take some pictures of it
and post them online anymore.
No, instead you have to think outside of the box. Maybe create
your very own social media campaign.
At least that's what David Johns from digital
Australia-based agency Chimney did.
Johns wanted to sell his 1999 Holden Barina so he made an
elaborate website filled with car sales cliches (like "Don't just make history,
drive it") and a video to match, demonstrating some of the more important
features of the Import Japanese vehicle like
the fact that it's "always garaged" and has "matching
seats."
Mashable reports that Johns says he wanted to do something
different to sell his car and wanted to show people his creative talents. That
is apparently worth about $8,000 to the ad man, about $6,000 more than the car
is actually worth.
Johns asked people to tweet him an offer for the car to
#BuyMyBarina and he's recieved plenty of offers. Clearly, not all offers are
serious. No word yet on whether or not Johns has accepted any of the offers.
Right now is a great time for cheap japan vehicles and it is keeping Jeff Helland on his toes.
"People are seeking value for money and things are tough right now. We are seeing a different clientele who are looking for later model cars. It saves on the family budget that is already stretched," Mr Helland said.
Used cars are always popular for the young drivers.

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