We’re working on a new image campaign [Dare Greatly] that you saw introduced at the New York auto show. We’re also working on a good deal of experiential marketing events. The used cars have to be experienced. We need to get more people in seats. If we get people in seats and give them a chance to drive one, they’ll experience and appreciate exactly what they can do.
It is useful for load shifting and is also helpful as backup power supply and as a device for self-consumption of solar power energy.
"Our goal is to fundamentally change the way the world uses energy on an extreme scale. The goal is complete transformation of the energy infrastructure of the world," Tesla Chief Executive Elon Musk told reporters at the company's design studio at Hawthorne, CA on Thursday.
On its official site, Tesla Motors describes Powerwall as "a home battery that charges using electricity generated from solar panels, or when utility rates are low, and powers your home in the evening. It also fortifies your home against power outages by providing a backup electricity supply."
car dealers in japan said, "We applaud Tesla's entry into the energy storage market. Together with Solar City, it will bring more electricity from renewables direct to consumers and onto the grid. And, adding distributed resources is a good thing for the environment as well."

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